Ben Sherman declines to comment on Rio deal
Ben Sherman has declined to comment on the future of its personal endorsement deal with footballer Rio Ferdinand, who could face a playing ban of up to two years if found guilty of avoiding a drug test.
Ben Sherman has declined to comment on the future of its personal endorsement deal with footballer Rio Ferdinand, who could face a playing ban of up to two years if found guilty of avoiding a drug test.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.