Channel 4 has promoted Anmar Kawash to managing director of 4 Ventures, the broadcaster’s commercial unit that houses its digital and multimedia businesses. He was previously chief operating officer of 4Ventures and managing director of the company’s services unit.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.