Cheetham Bell JWT faces £11m Phones 4U ad review

Phones 4U, part of the Caudwell Group, is reviewing its £11m advertising account at Cheetham Bell JWT.

Phones 4U, part of the Caudwell Group, is reviewing its &£11m advertising account at Cheetham Bell JWT.

The move follows the appointment of the former T-Mobile head of customer marketing, Paul Hamburger, as marketing director. Hamburger joined at the beginning of this month. His first brief is to differentiate Phones 4U from competitors Carphone Warehouse and The Link.

Cheetham Bell has worked on the business since it was appointed nearly three years ago and developed its “Ashamed of your mobile” campaign.

The retailer is understood to be talking to WCRS and other London-based agencies. Cheetham Bell is based in Manchester.

The review comes despite this weekend’s news that sales at the privately owned Caudwell Group soared last year from &£1.4bn to &£2.04bn, while profits rose from &£22.6m to &£30.4m. Phones 4U also claims to have been the UK’s fastest-growing retailer during the past two years.

Hamburger was previously marketing director at Phones 4U, until he left in 2001 to join T-Mobile.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here