Ford has begun its first mobile marketing initiative, as part of a digital direct marketing drive to promote awareness of the Ford Ka. The campaign has been developed by direct marketing agency Wunderman, together with Flytxt, and offers recipients the chance to win a shopping spree in New York.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.