Grey London wins £32m AOL work

America Online UK has handed its £32m creative account to Grey London, following a nine-month pitch against Partners BDDH, WCRS and TBWA/London. Grey already holds the AOL creative account in Germany.

Previous incumbent Mortimer Whittaker O’Sullivan (MWO) has been retained by AOL to advise Grey on the account and to work on special projects, while media will remain in the hands of Vizeum.

AOL spent almost £30m on advertising in the UK last year, and the internet service provider intends to spend £32m in 2004.

Grey’s first task will be to create a launch campaign for the next version of AOL’s software, which is due for release in the first quarter of 2004.

MWO’s creative work for AOL centred around the Connie character, who has been used to front AOL’s advertising since the agency’s appointment in September 1998.

The AOL account is a major win for Grey London, which was handed the Seat account in the UK last month (MW September 4), the £10m Air Miles business in August (MW July 31) and the £10m Captain Morgan brief in May (MW May 27).

Grey London chief executive Garry Lace says: “This is a hugely significant win for us. It is a large domestic account and a great opportunity to do some exciting creative work for a market-leading company.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here