JJ creates Smart digital brochure
JJ, the digital agency, has created a digital brochure for the DaimlerChrysler-owned Smart car brand.
JJ, the digital agency, has created a digital brochure for the DaimlerChrysler-owned Smart car brand.
Samsung Electronics has appointed digital marketing agency Arnold Interactive to develop its UK website and digital marketing. The website is set to go live next year.
Coca-Cola Great Britain is adding a new flavour to its Fanta brand called Fanta Apple Splash. The fizzy apple, kiwi and lime flavour drink will launch in the spring, making Fanta a five-flavour range. Although Fanta is successful, insiders are concerned it is over-extending the brand. The same criticisms were levelled at arch-rival Tango, owned […]
Chelsea Village has appointed DTB as its sales and marketing agency with responsibility for selling matchday hospitality packages and the range of conference and banqueting facilities at Chelsea Village.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.