JJ creates Smart digital brochure
JJ, the digital agency, has created a digital brochure for the DaimlerChrysler-owned Smart car brand.
JJ, the digital agency, has created a digital brochure for the DaimlerChrysler-owned Smart car brand.
Samsung Electronics has appointed digital marketing agency Arnold Interactive to develop its UK website and digital marketing. The website is set to go live next year.
Coca-Cola Great Britain is adding a new flavour to its Fanta brand called Fanta Apple Splash. The fizzy apple, kiwi and lime flavour drink will launch in the spring, making Fanta a five-flavour range. Although Fanta is successful, insiders are concerned it is over-extending the brand. The same criticisms were levelled at arch-rival Tango, owned […]
Chelsea Village has appointed DTB as its sales and marketing agency with responsibility for selling matchday hospitality packages and the range of conference and banqueting facilities at Chelsea Village.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.