KFC to ditch unhealthy image
KFC is set to launch an advertising campaign in the US extolling the nutritional benefits of its fast-food range, in an effort to ditch its unhealthy image.
KFC is set to launch an advertising campaign in the US extolling the nutritional benefits of its fast-food range, in an effort to ditch its unhealthy image.
The £400m-plus a year spent on TV ads for cars could be put to better use elsewhere, says a new report. John Stones gauges the industry’s response
Are you rich? If so, then you can afford a ‘Relationship Manager’ to handle your money at HSBC. The rest of us, says Iain Murray, just have to long for the bad old days
UKTV is launching a sister channel to UK Gold called UKG2. The channel is aimed at a younger audience and will screen BBC drama and comedy programmes from recent years. UKG2 will broadcast from 8pm to 5am and replaces UK Gold 2, a version of UK Gold’s daytime schedule, which is broadcast at peak-time. The […]
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.