KFC to ditch unhealthy image
KFC is set to launch an advertising campaign in the US extolling the nutritional benefits of its fast-food range, in an effort to ditch its unhealthy image.
KFC is set to launch an advertising campaign in the US extolling the nutritional benefits of its fast-food range, in an effort to ditch its unhealthy image.
The £400m-plus a year spent on TV ads for cars could be put to better use elsewhere, says a new report. John Stones gauges the industry’s response
Are you rich? If so, then you can afford a ‘Relationship Manager’ to handle your money at HSBC. The rest of us, says Iain Murray, just have to long for the bad old days
UKTV is launching a sister channel to UK Gold called UKG2. The channel is aimed at a younger audience and will screen BBC drama and comedy programmes from recent years. UKG2 will broadcast from 8pm to 5am and replaces UK Gold 2, a version of UK Gold’s daytime schedule, which is broadcast at peak-time. The […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?