Marketing boss quits Orange Glo

Household cleaning company Orange Glo has been rocked by the departure of European marketing chief Mark Jaffe, less than a year after launching in the UK.

Jaffe’s departure will be a blow to Orange Glo, which is struggling to establish its range of cleaning sprays, polishes and stain removers in the highly competitive household cleaning market.

Jaffe’s responsibilities as European marketing director will be passed to managing director Linda Appel Lipsius, and the company is not looking for a replacement.

Jaffe previously held the position of international marketing manager at William Grant & Sons, which he joined in 2000 from United Distillers and Vintners, where he was marketing manager for Gordon’s Gin.

Jaffe handed Orange Glo’s &£4m advertising business to Partners BDDH earlier this year (MW May 1). The first work for the brand broke in July, with a &£1m launch campaign for its OxiClean cleaner. Last week, the company axed its US agency Campbell Mithun just eight months after its appointment.

The launch of the Orange Glo cleaning range has been hit by a number of setbacks. The range still lacks distribution through a number of retailers, and has faced intense competition from own-brand alternatives as well as household goods giant Procter & Gamble, which recently extended its leading Flash range with an orange-based line, backed by a &£5m campaign (MW July 10).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here