NDS launches RapiAd service

NDS, a News Corporation company and a provider of technology solutions for digital pay-TV, has launched NDS RapiAd, an interactive TV advertising production service. RapiAd enables advertisers to create, preview and submit an interactive TV ad in less than one hour.

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Sports sponsorship troubles

Marketing Week

With Formula One (MW October 9) and football (MW last week) seemingly facing sponsorship troubles, it seems that other sports are coming up on the rails. The latest high- profile sport to snare a big sponsorship deal is… indoor windsurfing. Yes, coming soon to Grandstand (more than likely), sandwiched between junior darts and pro-celebrity cribbage […]