Nick Markham appointed by Carlton
Carlton director of strategy Nick Markham has been appointed as ITV integration project director. He will co-ordinate the company’s integration with Granada to form a single ITV.
Carlton director of strategy Nick Markham has been appointed as ITV integration project director. He will co-ordinate the company’s integration with Granada to form a single ITV.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.