Nick Markham appointed by Carlton
Carlton director of strategy Nick Markham has been appointed as ITV integration project director. He will co-ordinate the company’s integration with Granada to form a single ITV.
Carlton director of strategy Nick Markham has been appointed as ITV integration project director. He will co-ordinate the company’s integration with Granada to form a single ITV.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.