Nicole Kidman to be face of Chanel No. 5
Chanel has appointed Nicole Kidman as the face of its Chanel No. 5 perfume. Advertising for the brand will be filmed by Moulin Rouge director Baz Luhrman and will break in autumn 2004.
Chanel has appointed Nicole Kidman as the face of its Chanel No. 5 perfume. Advertising for the brand will be filmed by Moulin Rouge director Baz Luhrman and will break in autumn 2004.
It’s no illusion: the economy is bearing up and Brown seems to have worked some magic. But UK retailers have conjured the best trick of all, says George Pitcher
Creatives are, almost by definition, bored. No one understands them, you see – they are free spirits, unable to tolerate being tied down, day after day, on the Dunlop Inner Tubes account. So HHCL/Red Cell has given its ideas people a little exercise to keep them from getting fidgety. Staff have been allowed to let […]
Teletext Holidays is to launch a Teletext Holidays TV channel on digital satellite next spring. Programme content will include UK and overseas destination guides, resort features, news and consumer reviews.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.