Sports sponsorship troubles

With Formula One (MW October 9) and football (MW last week) seemingly facing sponsorship troubles, it seems that other sports are coming up on the rails. The latest high- profile sport to snare a big sponsorship deal is… indoor windsurfing. Yes, coming soon to Grandstand (more than likely), sandwiched between junior darts and pro-celebrity cribbage will be Louise Emery, ‘the UK’s number one female pro windsurfer’, who has been paid at least a fiver to wear Schroders’ colours at ‘the first ever UK Indoor Windsurfing Championships’ in January. The suits at Soho Square must be quaking in their boots.

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cannes lions

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