ITV1 is advertising one of its programmes for the first time on another terrestrial channel – Channel 4 – in an attempt to target light viewers of the mainstream channel. Commercial space has been bought during one of Channel 4’s flagship programmes, Wife Swap, to advertise ITV1’s factual series Holiday Showdown, in which families team […]
Ofcom has published a consultation document on The Future Regulation of Broadcast Advertising, which contains proposals to contract-out the regulation of broadcast advertising to a new industry regulator. It could mean the Advertising Standards Authority, which regulates press and poster ads, also taking responsibility for broadcast media. Broadcast advertising is currently regulated by the Independent […]
The European Court of Justice has dashed Wrigley’s hopes of registering a community trademark for the 89-year-old Doublemint brand, on the grounds that it is descriptive of certain characteristics of the product.
British American Tobacco (BAT) is to merge its US business with rival RJ Reynolds, creating a US tobacco giant with brands including Camel, Winston, Lucky Strike, Pall Mall and Kool. Sponsorship of F1 racing is not expected to be affected by the US-only deal.
The notion of celebrity itself has been around for centuries and to think that it will either die away or significantly increase in use is nonsense. Ever since particular saints made certain churches the place to be (“When it comes to interment there’s only one place for me: Canterbury”), so celebrities make certain products the […]
The £400m-plus a year spent on TV ads for cars could be put to better use elsewhere, says a new report. John Stones gauges the industry’s response
Chanel has appointed Nicole Kidman as the face of its Chanel No. 5 perfume. Advertising for the brand will be filmed by Moulin Rouge director Baz Luhrman and will break in autumn 2004.
Department of Trade and Industry business support organisation, British Trade International, is being rebranded as UK Trade and Investment.
With Formula One (MW October 9) and football (MW last week) seemingly facing sponsorship troubles, it seems that other sports are coming up on the rails. The latest high- profile sport to snare a big sponsorship deal is… indoor windsurfing. Yes, coming soon to Grandstand (more than likely), sandwiched between junior darts and pro-celebrity cribbage […]
Boots’ chief executive gets tough and starts to bring retail expertise to the company
The Advertising Standards Authority (ASA) has censured British Nuclear Fuels (BNFL) for making misleading claims in a press campaign about the effects of its Sellafield operations on the environment. The ads used the tagline: “The future of the environment is in safe hands” and showed a butterfly flying away from a hand. The text beneath […]
NDS, a News Corporation company and a provider of technology solutions for digital pay-TV, has launched NDS RapiAd, an interactive TV advertising production service. RapiAd enables advertisers to create, preview and submit an interactive TV ad in less than one hour.
Royal Bank of Scotland (RBS)-owned The One Account has promoted head of consumer marketing David Ramsbottom to marketing director. He fills a vacancy left by the sudden departure of marketing director Colin Woodcock in June (MW June 12). Woodcock had overseen the rebranding of the company, formerly Virgin One Account, after RBS’s licence to use […]
I am writing in response to your news analysis piece (Fisk’s plans ruffle industry’s feathers, MW October 9). Fearful staff and clumsy management: how common. Knocking initiative: how British. Industry egos: how futile. The result? Wasted time, money and energy. Where’s the learning? Rachel Brushfield Director Energise Brand Communications London W6
Household cleaning company Orange Glo has been rocked by the departure of European marketing chief Mark Jaffe, less than a year after launching in the UK. Jaffe’s departure will be a blow to Orange Glo, which is struggling to establish its range of cleaning sprays, polishes and stain removers in the highly competitive household cleaning […]