Month: October 2003

Fitch’s furry friend caught by the fuzz

Marketing Week

The Diary has always been rather scared of Scotsmen, with their giant shoes, curly wigs and red plastic noses. And it seems others regard them with suspicion, too – obviously they’ve been caught by the old squirty-flower trick before. Australian customs officers detained one Torquil Fitch, a PR man for The Famous Grouse, as he […]

Keeping things in proportion

Marketing Week

The research by the Marketing Society reported in Marketing Week (October 16) illustrates just why marketing sometimes has a bad reputation. The report says: “49 per cent feel their role is going to become less important in the future.” Sounds like 51 per cent think it will be more important! It also says: “48 per […]

Channel 4 promotes Anmar Kawash to 4 Ventures md

Marketing Week

Channel 4 has promoted Anmar Kawash to managing director of 4 Ventures, the broadcaster’s commercial unit that houses its digital and multimedia businesses. He was previously chief operating officer of 4Ventures and managing director of the company’s services unit.

Deal Group Media poaches Commission Junction chief

Marketing Week

Deal Group Media, the affiliate marketing specialist which last month staged a reverse takeover of search engine marketing company WebGravity, has poached the managing director of arch-rival Commission Junction. Nicky Iapino has moved from her role as managing director at Commission Junction to become chief operating officer at Deal Group. Iapino set up Commission Junction’s […]

Scottish & Newcastle Retail’s board to leaves

Marketing Week

Scottish & Newcastle Retail’s entire board will be leaving following the £2.51bn take-over by Spirit Group. Stephen Richards, managing director of the pub business, which has 1,406 pubs, will leave after he has integrated the division within S

Freeview ads take familiar monkey route

Marketing Week

The BBC is to use a puppet monkey in an advertising campaign telling viewers how they can get digital TV in a move that mirrors the now defunct ITV Digital’s advertising, which starred Monkey and Johnny Vegas. Digital terrestrial platform ITV Digital was eventually replaced by the BBC-backed Freeview, one of three platforms that the […]

HHCL/Red Cell creates Sky Movies campaign

Marketing Week

HHCL/Red Cell has created a press and outdoor campaign for Sky Movies which breaks on Saturday (November 1). The campaign focuses on the moods that drive people’s movie selections and carries the strapline: ‘1,000s of movies to match your mood’.