Last-chance saloon for small-screen car ads?
Marketing WeekThe £400m-plus a year spent on TV ads for cars could be put to better use elsewhere, says a new report. John Stones gauges the industry’s response
The £400m-plus a year spent on TV ads for cars could be put to better use elsewhere, says a new report. John Stones gauges the industry’s response
With Formula One (MW October 9) and football (MW last week) seemingly facing sponsorship troubles, it seems that other sports are coming up on the rails. The latest high- profile sport to snare a big sponsorship deal is… indoor windsurfing. Yes, coming soon to Grandstand (more than likely), sandwiched between junior darts and pro-celebrity cribbage […]
Boots’ chief executive gets tough and starts to bring retail expertise to the company
The Advertising Standards Authority (ASA) has censured British Nuclear Fuels (BNFL) for making misleading claims in a press campaign about the effects of its Sellafield operations on the environment. The ads used the tagline: “The future of the environment is in safe hands” and showed a butterfly flying away from a hand. The text beneath […]
A merged ITV doesn’t have to be bad for advertisers, says Paul Curtis, as there’s plenty in the ruling’s detail that they can turn to their own advantage
Creatives are, almost by definition, bored. No one understands them, you see – they are free spirits, unable to tolerate being tied down, day after day, on the Dunlop Inner Tubes account. So HHCL/Red Cell has given its ideas people a little exercise to keep them from getting fidgety. Staff have been allowed to let […]
Samsung Electronics has appointed digital marketing agency Arnold Interactive to develop its UK website and digital marketing. The website is set to go live next year.
Media agencies have complained that draft undertakings from Carlton and Granada – encompassing behavioural remedies designed to place a check on ITV plc’s dominance of the television advertising market – are full of “loopholes”. The draft undertakings, which include details of the controversial contracts rights renewal (CRR) remedy were published for the first time on […]
Masius has been appointed to investment firm Jupiter’s £3m advertising account. CCHM and Roose also pitched.
Chelsea Village has appointed DTB as its sales and marketing agency with responsibility for selling matchday hospitality packages and the range of conference and banqueting facilities at Chelsea Village.
Coca-Cola Great Britain is adding a new flavour to its Fanta brand called Fanta Apple Splash. The fizzy apple, kiwi and lime flavour drink will launch in the spring, making Fanta a five-flavour range. Although Fanta is successful, insiders are concerned it is over-extending the brand. The same criticisms were levelled at arch-rival Tango, owned […]
Chelsea Village has appointed DTB as its sales and marketing agency with responsibility for selling matchday hospitality packages and the range of conference and banqueting facilities at Chelsea Village.
New technology devised by VibrantMedia could revolutionise advertising on bulletin boards
Since it won Marketing Week’s Agency Reputations Survey, there has been little joy for McCann-Erickson, which has shed executives as quickly as it has lost business, and has had its accounts investigated by the SEC. But if recently appo
With few digital stations achieving half a million listeners in the latest Rajar results, radio’s much-touted revolution looks far off, says Branwell Johnson