Marketing Week is launching Viewpoints, a freestanding supplement containing thought-provoking essays written by leading industry figures. The first issue, out this week, focuses on design and brand consultancy.
The Marketing Society is to change its membership criteria to an “invitation only” scheme in an attempt to revamp itself as an “exclusive” organisation for senior marketers. The move means the society will close its membership to new marketers until early next year. The revamp of the organisation follows the appointment of Hugh Burkitt to […]
‘Free gift’ tends to get shoppers clamouring but offer them the chance of a charitable donation and the goods stay on the shelf.
Ofcom has appointed former Starcom Motive vice-chairman David Connolly as the adjudicator responsible for ruling on disputes between the advertising community and the merged Carlton and Granada. Connolly will rule on disputes arising out of the operation of the contract rights renewal (CRR) remedy that is being put in place to protect advertisers and their […]
Like it or not, all consumers are individuals and are increasingly not only beginning to expect to be treated as such, but are demanding it (Factfile, MW November 13). This has led to a plateau in advertising spend and a significant increase in investment in direct marketing. The latest figures from the Direct Marketing Association […]
Family has created the £1.75m launch campaign for online poker site, PokerRoom.com. Family was appointed to the account following the demise of Faulds in September.
Britannia Building Society has moved its £9m advertising business out of Walsh Trott Chick Smith (WTCS) and into McCann-Erickson Manchester without a pitch. Both agencies have been working together after McCann-Erickson Manchester won the building society’s below-the-line business last year. McCann will now be responsible for all Britannia’s advertising and promotional activity. The move follows […]
Grey London is understood to be in talks with Naked Communications about investing in its second string agency, Naked Ambition.
Parker Pen has extended its sponsorship of the European Challenge rugby tournament for an extra year. Parker has sponsored the competition for the past three seasons.
Camelot, the lottery operator, has dropped Fallon and Bartle Bogle Hegarty from the shortlist for its &£24m advertising account. TBWA/London, Clemmow Hornby Inge, Abbott Mead Vickers.BBDO, BMP DDB and Delaney Lund Knox Warren remain on the list. A result is expected in January.
England’s victory over Australia to win the Rugby World Cup has been hailed by UK Olympic chiefs as a huge boost for bringing the Olympic games to London in 2012. London Olympic 2012 marketing director David Magliano says the world champions label will help Olympic officials recognise the dedication to sport from both athletes and […]
Inferno has been appointed to handle a £1m project by National Express to promote the coach operator’s services to and from airports. The campaign uses the strapline ‘It’s plane smart’.