You’re through to the Diary. Unfortunately, your call cannot be taken at the moment, but the Diary would like to take this opportunity to remind you that, should you be in urgent need of a raconteur, private eye, corporate raider, high-class… Oh, sorry. The Diary was just recording a new voicemail message, inspired by former […]
The UK’s main multi-channel television broadcasters have jointly funded research showing that brands that have increased their media spend and the proportion allocated to multi-channel TV have outperformed other brands. Commissioned by BSkyB, IDS, Flextech, UKTV, Sci-Fi, Turner Broadcasting and Viacom Brand Solutions, and published by Taylor Nelson Sofres, the SFX (Sales Effects) project examines […]
The Diary is thinking of producing a calendar. Each month will feature an MW hack in a sexy pose. Duffel coats, ankle-length skirts, three-piece suits and gloves will abound. Anything but another nudie calendar… But it would be cruel to carp – at least the UK’s passion for exhibitionism is being used for good causes. […]
Inferno has been appointed to handle a £1m project by National Express to promote the coach operator’s services to and from airports. The campaign uses the strapline ‘It’s plane smart’.
Marketing Week is launching Viewpoints, a freestanding supplement containing thought-provoking essays written by leading industry figures. The first issue, out this week, focuses on design and brand consultancy.
The Marketing Society is to change its membership criteria to an “invitation only” scheme in an attempt to revamp itself as an “exclusive” organisation for senior marketers. The move means the society will close its membership to new marketers until early next year. The revamp of the organisation follows the appointment of Hugh Burkitt to […]
‘Free gift’ tends to get shoppers clamouring but offer them the chance of a charitable donation and the goods stay on the shelf.
Ofcom has appointed former Starcom Motive vice-chairman David Connolly as the adjudicator responsible for ruling on disputes between the advertising community and the merged Carlton and Granada. Connolly will rule on disputes arising out of the operation of the contract rights renewal (CRR) remedy that is being put in place to protect advertisers and their […]
Like it or not, all consumers are individuals and are increasingly not only beginning to expect to be treated as such, but are demanding it (Factfile, MW November 13). This has led to a plateau in advertising spend and a significant increase in investment in direct marketing. The latest figures from the Direct Marketing Association […]
Elvis has developed a through-the-line campaign for O’Neill’s, the Irish themed pub chain owned by Mitchells & Butlers. The campaign is to run throughout December, and is combined with a Christmas promotion within the pub chain itself.
Metro International has expanded at a rapid rate since its launch in 1995, and has reached a critical stage in its development, says Branwell Johnson
EMAP’s magazine ad sales director Theresa Coligan is leaving the company to take a career break. Her replacement has yet to be named.
Family has created the £1.75m launch campaign for online poker site, PokerRoom.com. Family was appointed to the account following the demise of Faulds in September.
Britannia Building Society has moved its £9m advertising business out of Walsh Trott Chick Smith (WTCS) and into McCann-Erickson Manchester without a pitch. Both agencies have been working together after McCann-Erickson Manchester won the building society’s below-the-line business last year. McCann will now be responsible for all Britannia’s advertising and promotional activity. The move follows […]
Grey London is understood to be in talks with Naked Communications about investing in its second string agency, Naked Ambition.