AXA Sun Life marketing director quits company

AXA Sun Life is looking for a marketing director, following the resignation of Frank Wilson.

Wilson joined AXA in 2000 from Prudential, where he was marketing director (MW November 30, 2000).

Wilson’s departure comes soon after those of several senior marketers at the insurance group. AXA UK group sales and marketing director John Bines left the French-owned insurance company in September to become director of supporter fundraising at Save the Children.

Last week, it was revealed that AXA Insurance marketing director Iain Watt has also left the company, after the role of marketing director was merged with underwriting. Kevin Sinclair is being promoted internally to become underwriting and marketing director. It is not known whether Watt has a job to go to.

The company says it has no plans to replace Bines, suggesting his role was no longer vital after the end of AXA’s sponsorship of the FA Cup ended in 2002. Head of brand Darrin Nightingale is now the company’s most senior marketer.

In June, AXA consolidated its &£23m ad account into J Walter Thompson, moving the business from TBWA/London (MW June 5).

AXA is in the process of unifying its global brands under the AXA umbrella. Pensions and savings company AXA Sun Life is slowly being rebranded as AXA Life, and medical insurance arm AXA PPP Healthcare will also lose the PPP from its name.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here