Bmibaby appoints David Hodge
Bmibaby, bmi’s low-cost sister airline, has appointed Bulmers marketing manager David Hodge as head of marketing. He takes up the position left vacant by Sue Underwood in July.
Bmibaby, bmi’s low-cost sister airline, has appointed Bulmers marketing manager David Hodge as head of marketing. He takes up the position left vacant by Sue Underwood in July.
Scotch whisky distiller Edrington, which manufactures The Famous Grouse, has promoted group sales and marketing director Barrie Jackson to the new role of group strategy director. Jackson will be replaced by Bill Farrar, the managing director of The Famous Grouse brand. Edrington also manufactures The Macallan, Highland Park and Cutty Sark. Both Jackson and Farrar […]
Advertisers and consumers, who are increasingly embracing digital TV, are being let down by an ad industry unaware of its failings, says Agostino Di Falco
Odeon is teaming up with Fuller’s London Pride to broadcast the England World Cup rugby matches live at its Leicester Square cinema, starting with the quarter-final this Sunday. London Pride will be available at the venue.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?