Bmibaby appoints David Hodge
Bmibaby, bmi’s low-cost sister airline, has appointed Bulmers marketing manager David Hodge as head of marketing. He takes up the position left vacant by Sue Underwood in July.
Bmibaby, bmi’s low-cost sister airline, has appointed Bulmers marketing manager David Hodge as head of marketing. He takes up the position left vacant by Sue Underwood in July.
Scotch whisky distiller Edrington, which manufactures The Famous Grouse, has promoted group sales and marketing director Barrie Jackson to the new role of group strategy director. Jackson will be replaced by Bill Farrar, the managing director of The Famous Grouse brand. Edrington also manufactures The Macallan, Highland Park and Cutty Sark. Both Jackson and Farrar […]
Advertisers and consumers, who are increasingly embracing digital TV, are being let down by an ad industry unaware of its failings, says Agostino Di Falco
Odeon is teaming up with Fuller’s London Pride to broadcast the England World Cup rugby matches live at its Leicester Square cinema, starting with the quarter-final this Sunday. London Pride will be available at the venue.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.