Direct marketing campaign for The Blue Cross
WWAV Rapp Collins has created a direct marketing campaign for pet charity The Blue Cross.The Old Age Pets Appeal pack will be sent cold to 48,000 people as well as the charity’s 130,000 existing donors.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Marketoonist on abandonment
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade’s marketing lead on how its ‘one brand’ revamp will drive ‘efficiency and impact’
Josh StephensonLucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide ad ban: One in three consumers feel ‘more negative’ towards the brand
Grace GollaschNationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.