Direct marketing campaign for The Blue Cross
WWAV Rapp Collins has created a direct marketing campaign for pet charity The Blue Cross.The Old Age Pets Appeal pack will be sent cold to 48,000 people as well as the charity’s 130,000 existing donors.
WWAV Rapp Collins has created a direct marketing campaign for pet charity The Blue Cross.The Old Age Pets Appeal pack will be sent cold to 48,000 people as well as the charity’s 130,000 existing donors.
GWR Group, the owner of Classic FM, has appointed Kate Simon as customer and listener relationship manager.
Bmibaby, bmi’s low-cost sister airline, has appointed Bulmers marketing manager David Hodge as head of marketing. He takes up the position left vacant by Sue Underwood in July.
Masius has created the first integrated advertising campaign for the Interactive Advertising Bureau. The campaign uses print and direct mail, and will promote the benefits of online advertising.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.