Fenix campaigns for Debenhams and Tripp Luggage
Fenix, the below-the-line ad agency, has created a press campaign for Debenhams and luggage retailer Tripp Luggage. It is the first time either company has used duel-branded advertising.
Fenix, the below-the-line ad agency, has created a press campaign for Debenhams and luggage retailer Tripp Luggage. It is the first time either company has used duel-branded advertising.
The Guardian is to sponsor political activist, author and film-maker Michael Moore’s UK tour supporting his book Dude, Where’s My Country?
TBWA/London has created an ad to promote mobile operator 3’s video calling service.The ad aims to push the benefits of video calling by showing that 3 lets you be in two places at once. Media is handled by MindShare.
Barclays has consolidated its advertising, including Barclaycard, into BBH. Yet despite the move, recent bad press and criticisms of ‘Fluent in finance’, the bank claims it will not change its marketing strategy. By John Stones
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.