Fenix campaigns for Debenhams and Tripp Luggage
Fenix, the below-the-line ad agency, has created a press campaign for Debenhams and luggage retailer Tripp Luggage. It is the first time either company has used duel-branded advertising.
Fenix, the below-the-line ad agency, has created a press campaign for Debenhams and luggage retailer Tripp Luggage. It is the first time either company has used duel-branded advertising.
The Guardian is to sponsor political activist, author and film-maker Michael Moore’s UK tour supporting his book Dude, Where’s My Country?
TBWA/London has created an ad to promote mobile operator 3’s video calling service.The ad aims to push the benefits of video calling by showing that 3 lets you be in two places at once. Media is handled by MindShare.
Barclays has consolidated its advertising, including Barclaycard, into BBH. Yet despite the move, recent bad press and criticisms of ‘Fluent in finance’, the bank claims it will not change its marketing strategy. By John Stones
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.