HHCL/Red Cell beats JWT to £3m Government disability campaign

The Government has appointed HHCL/Red Cell to create a £3m advertising campaign aimed at challenging disability discrimination, following a two-way pitch against J Walter Thompson.

The Government has appointed HHCL/Red Cell to create a &£3m advertising campaign aimed at challenging disability discrimination, following a two-way pitch against J Walter Thompson.

HHCL/Red Cell pitched in partnership with MGM Media, which has been appointed to handle media planning and buying for the campaign. JWT’s media partner was Naked.

The Department of Work & Pensions (DWP) put together a shortlist of creative and media teams to pitch for the business in the summer (MW July 3). The pitch was overseen by COI Communications.

The win represents HHCL/Red Cell’s second recent government contract. It has also won the Food Standards Agency’s &£4m food hygiene campaign (MW October 2).

For the DWP disability campaign, HHCL/Red Cell will be briefed to reflect the Government’s plans to implement the next phase of the Disability Discrimination Act 1995, which comes into force on October 1, 2004. This will make disability discrimination as much of an offence as racism, sexism and ageism.

Recently, JWT created a television campaign to promote the Special Olympics European Football Week. The ads, which starred Rio Ferdinand, tackled prejudices associated with the disabled and the mentally handicapped (MW April 17).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here