Jane O’Hara to leave Rajar
Rajar, the Radio Joint Audience Research, has announced that managing director Jane O’Hara is leaving the company at the end of December after three-and-half years. She is taking a career break.
Rajar, the Radio Joint Audience Research, has announced that managing director Jane O’Hara is leaving the company at the end of December after three-and-half years. She is taking a career break.
George Pitcher (MW October 16) is right about top-end property operators being off-target with their current advertising campaigns. Indeed, the whole of the market seems to be getting its marketing wrong. Nowhere is this more obvious than in the estate agencies themselves. Buying a house is a pricey business that generally leaves consumers frustrated while […]
BMP DDB has won the £2m advertising business for Anheuser-Busch Entertainment, which includes the SeaWorld and Busch Gardens attractions. The campaign, which will include television advertising, aims to raise awareness of the theme parks in th
Food giant Heinz is launching a baby food brand called Mum’s Own, based on recipes supplied by mothers. It hopes the range will enhance the image of pre-prepared baby food and attract new customers. The jarred baby food range, which goes on sale this month, has 17 dishes and will replace the original Heinz baby […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.