Jane O’Hara to leave Rajar
Rajar, the Radio Joint Audience Research, has announced that managing director Jane O’Hara is leaving the company at the end of December after three-and-half years. She is taking a career break.
Rajar, the Radio Joint Audience Research, has announced that managing director Jane O’Hara is leaving the company at the end of December after three-and-half years. She is taking a career break.
George Pitcher (MW October 16) is right about top-end property operators being off-target with their current advertising campaigns. Indeed, the whole of the market seems to be getting its marketing wrong. Nowhere is this more obvious than in the estate agencies themselves. Buying a house is a pricey business that generally leaves consumers frustrated while […]
BMP DDB has won the £2m advertising business for Anheuser-Busch Entertainment, which includes the SeaWorld and Busch Gardens attractions. The campaign, which will include television advertising, aims to raise awareness of the theme parks in th
Food giant Heinz is launching a baby food brand called Mum’s Own, based on recipes supplied by mothers. It hopes the range will enhance the image of pre-prepared baby food and attract new customers. The jarred baby food range, which goes on sale this month, has 17 dishes and will replace the original Heinz baby […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?