Martell Cognac to end its 11-year sponsorship of Grand National
Martell Cognac is to end its 11-year sponsorship of the Grand National horse race next year. The race is searching for a replacement sponsor from 2005.
Martell Cognac is to end its 11-year sponsorship of the Grand National horse race next year. The race is searching for a replacement sponsor from 2005.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.