TalkSport signs deal with Vauxhall Vans
TalkSport has signed a sponsorship deal with Vauxhall Vans for its Saturday afternoon Premiership football coverage. It is the first time the coverage has been sponsored.
TalkSport has signed a sponsorship deal with Vauxhall Vans for its Saturday afternoon Premiership football coverage. It is the first time the coverage has been sponsored.
Fishburn Hedges has been appointed by charity Friends of the Elderly to update its brand identity.
Ford Motor Company is to offer free fuel for a year to customers who buy a diesel car. The offer is a cross-promotion with BP and loyalty scheme Nectar. Purchasers of a Ford diesel car will receive a fuel card that entitles them to free BP Ultimate diesel petrol for a year for the car […]
It’s bonfire night tonight (date at the bottom of the page notwithstanding), which is serendipitous, as it falls in the middle of National Toffee Week. As every child knows, fire and toffee go together like bogeys and fingers, so the toffee-smiths at Stoke-on-Trent company Walkers Nonsuch – whose idea the affair was – have chosen […]
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.