The Guardian to sponsor Michael Moore’s UK tour
The Guardian is to sponsor political activist, author and film-maker Michael Moore’s UK tour supporting his book Dude, Where’s My Country?
The Guardian is to sponsor political activist, author and film-maker Michael Moore’s UK tour supporting his book Dude, Where’s My Country?
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.