Twinings starts agency trawl for tea business

Twinings is looking for an agency for its tea business as part of a review of the brand’s advertising strategy and spend.

The company is understood to be keen to raise the profile of its hot beverages, which also include Options and Ovaltine.

The review, which will be overseen by marketing manager Elizabeth Edwards, is understood to be in the very early stages, and it is not known which agencies have been approached.

Twinings Tea includes four sub-brands – Green Tea, Speciality Teas, Infusions and Iced Tea. It is not known how much the account is worth, but the company spent just over £450,000 on advertising its teas last year. The incumbent agency is Mitchell Patterson Grime Mitchell.

Twinings, which is owned by Associated British Foods, has restructured its business, a decision sparked by its £171m acquisition of the Ovaltine and Options brands from Novartis last December.

Ovaltine and Options UK marketing manager Paul Simpson moved to Associated British Foods to continue working with the brands. He has already reviewed the £2m Options advertising account, appointing Leith last month.

Leith pitched against Rainey Kelly Campbell Roalfe/Y&R, which had worked on the Ovaltine brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here