Asda adds to range with DAB digital radios
Asda will be the latest retailer to add DAB digital radios to its range later this month, joining Tesco, Sainsbury’s, Boots and WH Smith.
Asda will be the latest retailer to add DAB digital radios to its range later this month, joining Tesco, Sainsbury’s, Boots and WH Smith.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.