First Choice Holidays to sponsor I’m a Celebrity

First Choice Holidays is to sponsor the next series of ITV’s reality television show I’m A Celebrity… Get Me Out Of Here, due to be screened early next year. The deal, estimated at &£1m, includes broadcast sponsorship of all coverage on ITV1 and ITV2, together with sponsorship of online, interactive and voting services. First Choice will promote the programme in stores and through viewer competitions with ‘money can’t buy’ prizes. The deal with Granada Enterprises was brokered by Walker Media. I’m A Celebrity’s second series was sponsored by Frucor Beverages’ V energy drink and attracted an average audience of 9.5 million, taking a 44 per cent share among adults aged 16 to 34. It boosted the profile of celebrities such as Phil Tufnell, Linda Barker and Wayne Sleep.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here