Holmes Place appoints Dave
Dave, the branding agency, has been appointed to work on marketing and positioning for health club chain Holmes Place. Dave is a breakaway brand consultancy set up by former Wolff Olins’ personnel.
Dave, the branding agency, has been appointed to work on marketing and positioning for health club chain Holmes Place. Dave is a breakaway brand consultancy set up by former Wolff Olins’ personnel.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.