Hotel claims are all pillow talk

There was a time when sailors would gloat about “having a girl in every port”, and now, thanks to Aberdeen’s Skene House Suites, businessmen may soon be able to boast about “having a pillow in every hotel”.

The scheme, which – somewhat ambitiously – claims to be “Scotland’s first pillow-sitting service”, says it will “lovingly look after the favourite pillow of regulars until their return visit”. That’s right, it won’t just be thrown in a cupboard, but “lovingly looked after”.

For those of you, like the Diary, who are worrying that you haven’t been giving your favourite pillow enough time or affection, this is apparently done by wrapping the pillow in tissue paper, name- tagging it, and storing it in a safe place which has the soothing sounds of panpipes played 24 hours a day.

The scheme was inspired when staff at the guest house noticed a customer regularly packing his own pillow with the luggage.

However, the Diary doesn’t find this behaviour so odd. It has regularly packed away a pillow case after staying at various hotels around the world. Only it is usually stuffed with complimentary toiletries, towels, bathrobes and the contents of the minibar.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here