Pepsi introduces new US strapline
Pepsi is introducing a new US strapline, ‘Pepsi. It’s the cola’, and will promote the idea of Pepsi going well with food.
Pepsi is introducing a new US strapline, ‘Pepsi. It’s the cola’, and will promote the idea of Pepsi going well with food.
Frozen food brand Findus is conducting a review of its business across Europe with a view to restructuring the company. The review is due to be completed over the next six weeks, with changes coming into effect from the start of next year. Some industry insiders claim that the review could lead to the brand […]
Blend has created a direct response television campaign for the Sunday Times Motor Show Live to be held in May next year. The ads will feature the voice of Jeremy Clarkson.
Tizer is launching a television campaign this week, created by BDH/TBWA, as part of owner Barr Soft Drinks’ &£1.5m rebranding of the fizzy drink. The ads focus on the colour red and carry the strapline: ‘Itz a red thing’. Tizer’s packaging will also carry the line ‘Itz red’. The ads were directed by Pete Candeland, […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.