Sainsburys’s to reduce salt in own-brand food
…Sainsbury’s is to reduce levels of salt in a number of own-branded food products during the next three years.
…Sainsbury’s is to reduce levels of salt in a number of own-branded food products during the next three years.
Banc has created a Christmas campaign for Fujifilm’s digital camera range.
B&Q has made advertising chief Breffni Walsh redundant after just over a year in the role as part of a reshuffle of the company’s senior management team. As marketing controller, part of Walsh’s brief was to handle the company’s £30m advertising spend. Her position will remain vacant while the company decides on the future structure […]
(Twang twang twang twang) baby don’t hurt me, (twang twang twang twang) don’t hurt me, no more (twang twang). Sorry. The Diary’s just tuning up in preparation for Corporate Clash, a kind of Pop Idol for wage-slaves, rather than the doleys and trustafarians who appear on the ITV show. With £5,000, a CD release and […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.