To get one voice would be a coo

Cat and pigeons comes to mind.

Cat and pigeons comes to mind.

In my judgement we should support a clear champion of marketing. We need a point of accountability for our Voice. This needs to be supported by education and training. The Voice needs to be supported by academia, and by the marketing community, based on knowledge and understanding of what works in practice, so that we can all preach on the basis of rational information.

Maybe we can even get the cat and pigeons to play nicely?

Raoul Pinnell

Vice-president for global brands and communications

Shell International Petroleum

London SE1

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