National Lottery operator Camelot has asked seven agencies to present ideas for its £24m advertising account: Clemmow Hornby Inge, TBWA/London, Bartle Bogle Hegarty, Fallon, Abbott Mead Vickers.BBDO, BMP DDB and Delaney Lund Knox Warren. The review is being handled by the AAR.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.