British Gas plans ad blitz

British Gas is attempting to regain lost ground as a home services provider by launching an advertising campaign for its online home management service,

The ads will break in cinemas at the end of this week and will be rolled out as a television campaign next month. This is the first major push for British Gas as an online home services provider, after rivals such as npower decided to concentrate on their core energy business (MW January 23).

British Gas online home management service offers customers various services including central heating installment, loans, mortgages, broadband internet and home security services.

The campaign will also be a first for the utility provider’s online billing service, which promises to save customers &£5 a year.

Clemmow Hornby Inge, which won the &£30m British Gas advertising account earlier this year (MW May 8), has created the new ads, which feature Ricky Tomlinson and carry the strapline “Do the right thing”. British Gas has used Tomlinson in previous ad campaigns. Media buying and planning is through Carat.

British Gas marketing director of strategy Andrew Mann says: “The ads clearly demonstrate our move from being an energy provider to being a service brand.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here