Energy ads are bloody terrifying

The Government is always trying to scare the Diary with its ads. Ever since “Watch out there’s a thief about”, the nation has been warned (although the Diary should have taken more notice of that “We’re on to you” Benefits Agency campaign) of the dangers of everything from crossing the road to injecting heroin.

But the state’s latest effort takes the biscuit – it was only last night that the Diary actually managed to watch it through to the end. The ad, which features blood running through various bits of office equipment, is designed to promote energy-saving.

Although quite how being frightened into turning every single light in the house on and leaving them on all night saves energy is beyond the Diary.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here