Metro Int picks global marketer
Metro International has appointed former News International marketing chief Toby Constantine to the new position of vice-president of global marketing and research.
Constantine, former marketing director of The Times and The Sunday Times, takes up the position immediately and has responsibility for consumer and business marketing of Metro.
Metro International publishes free tabloid newspapers under the Metro brand in 50 cities outside the UK.
Constantine reports to Metro president and chief executive Pelle Tornberg. Before working on the Times newspapers, Constantine was marketing manager for The Sun and News of the World.
He left News International in 1999 (MW September 2, 1999) to co-found Talkcast Corporation, a digital media company, with former Sun marketing director Ellis Watson. Watson is now general manager at Mirror Group Newspapers.
Following the collapse of Talkcast, Constantine worked with Xtempus, which acquired Talkcast’s wireless marketing division. He has been involved in several new media ventures, most recently Wi-Fi network The Cloud.
Metro International has also produced its first pan-European advertising campaign to run on CNN International. The ads have been developed in house and the campaign is aimed at European advertisers and business leaders.
The ads emphasise the reach of the company’s 20 free morning editions published in 11 European countries and the quality of its urban commuter audience.
