Vizeum repitches as RHM reviews £10m media business

Food group RHM has called a review of its £10m media planning and buying business with Vizeum.

Vizeum is repitching for the business against Starcom Group, OMD UK and Universal McCann.

The agencies will be briefed later this month and the pitches are planned for early next year. The account, which includes RHM brands Hovis, Mr Kipling, Sharwood’s and Bisto, has not been reviewed in the past ten years.

RHM group marketing director Ginny Knox says the company is reviewing its media as “a matter of good housekeeping” and will help the company consider its options.

The review follows a number of changes at RHM’s bread and grocery divisions. Centura, which Knox is also managing director of, reshuffled its marketing team earlier this year with the appointment of former Sharwood’s head of marketing Sue Knight as brands director.

RHM Bread Bakeries, the division that handles Hovis, Nimble and Mother’s Pride, centralised its marketing team following the promotion of brands director Paula Moss to divisional marketing director this summer. Plant marketing manager Simon Foster took over as head of marketing for the brand, and former RHM marketing controller Paul Brixey was appointed to handle all other brands (MW July 31).

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