Vizeum repitches as RHM reviews £10m media business

Food group RHM has called a review of its £10m media planning and buying business with Vizeum.

Vizeum is repitching for the business against Starcom Group, OMD UK and Universal McCann.

The agencies will be briefed later this month and the pitches are planned for early next year. The account, which includes RHM brands Hovis, Mr Kipling, Sharwood’s and Bisto, has not been reviewed in the past ten years.

RHM group marketing director Ginny Knox says the company is reviewing its media as “a matter of good housekeeping” and will help the company consider its options.

The review follows a number of changes at RHM’s bread and grocery divisions. Centura, which Knox is also managing director of, reshuffled its marketing team earlier this year with the appointment of former Sharwood’s head of marketing Sue Knight as brands director.

RHM Bread Bakeries, the division that handles Hovis, Nimble and Mother’s Pride, centralised its marketing team following the promotion of brands director Paula Moss to divisional marketing director this summer. Plant marketing manager Simon Foster took over as head of marketing for the brand, and former RHM marketing controller Paul Brixey was appointed to handle all other brands (MW July 31).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here