Casting a clout before May is out

The Diary is thinking of producing a calendar. Each month will feature an MW hack in a sexy pose. Duffel coats, ankle-length skirts, three-piece suits and gloves will abound. Anything but another nudie calendar…

But it would be cruel to carp – at least the UK’s passion for exhibitionism is being used for good causes. This week, the Diary brings you two.

Readers may remember an article (MW October 16) which mentioned that Goldcrest Homes’s Trish Henderson had posed nearly naked in an ad for her company. It seems her daring prompted her colleagues to follow (birthday) suit. At last week’s What House? Awards, an 18-month calendar featuring mystery nudes from the property industry was unveiled to raise money for several charities.

Meanwhile, Steve Perez, managing sot – sorry, director – of drinks company GBL International, has posed for the Ashgate Hospice Charity calendar, his modesty concealed by a giant bottle of VK. The Diary will not be printing the pic – if you want a copy, you’ll have to send £50 to the appeal. Contact helent@ for more details.

But the Diary would still rather people kept their parcels wrapped up until Christmas.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here