Henkel marketing boss shifted to South Africa

Henkel UK is shifting marketing director Carole Armstrong-Hooper to an unspecified role in South Africa, following a management reshuffle at the struggling homecare company.

Armstrong-Hooper’s marketing responsibilities will be handed to Gervase Cottam, who has been appointed to the newly created position of general manager. Cottam was previously managing director for Henkel’s UK distributor, Buck Chemicals.

Armstrong-Hooper will remain in her post until the end of the year, and will then be transferred to South Africa to work for Henkel on projects.

Prior to becoming marketing director in 2000, Armstrong-Hooper held various marketing responsibilities at Henkel, ranging from product manager for hair colourants to marketing director for cosmetics.

Armstrong-Hooper’s time in the UK has not always been easy. Henkel has so far failed to make much of an impression in the UK with its household cleaning brands, despite its strength in Europe, where it owns brands such as Persil and Somat.

Dishwashing brand Glist has been beset by difficulties since its launch in October 2001, against fierce competition from Reckitt Benckiser’s dominant Finish brand. The brand has failed to find much shelf-space in major retailers, despite an advertising spend of close to &£10m over the past three years. Abbott Mead Vickers.BDDO creates advertising for Henkel.

Industry sources say the company is planning a &£2m revamp of its toilet cleaning brand Frish Dual Chamber, which has also failed to make much of an impact since its acquisition and relaunch by Henkel last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here