O2 shortlists for media planning and buying business
O2 is understood to have shortlisted PHD, The Allmond Partnership, Zenith Optimedia, Starcom Group and MediaCom to pitch for the network’s &£33m media planning and buying business.
O2 is understood to have shortlisted PHD, The Allmond Partnership, Zenith Optimedia, Starcom Group and MediaCom to pitch for the network’s &£33m media planning and buying business.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.