Vizeum appoints Malcom Hunter
Vizeum, the Aegis-owned media agency, has appointed Malcolm Hunter as chief strategy officer. He joins from brand consultancy, Red Spider.
Vizeum, the Aegis-owned media agency, has appointed Malcolm Hunter as chief strategy officer. He joins from brand consultancy, Red Spider.
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Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
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